Videos make great storytellers.
Businesses have come to embrace the use of Video more each day because:
- They make information more digestible and easier to understand. That’s why businesses of all shapes and sizes are trying to use video as much as possible.
- It makes it easier to boost your brand, create a recognizable brand and sell your brand, by attracting your target audience’s attention.
- The continuous increase in sharing content on social media has opened two golden doors of opportunity for businesses:
- Social media is now the best way to reach your audience because it reaches more people for a lesser amount of money (more bang for your buck)
- It has enabled any business owner, no matter what budget allowance they have (including FREE) to gain exposure on a larger scale.
Let’s take a look at some amazing statistics:
- Video promotion is 600% more effective than print and direct mail combined. (from HubSpot Research)
- 60% of viewers visiting a website, will watch a video if available, before reading any text.
- 80% of all internet traffic will be VIDEO by 2020.
If “a picture is worth a thousand words, then a video is worth at least 1.8 million words.”According to McQuivey’s Forrester study
Are you using video marketing in your business strategy?