Videos make great storytellers. 

Businesses have come to embrace the use of Video more each day because:

  1. They make information more digestible and easier to understand. That’s why businesses of all shapes and sizes are trying to use video as much as possible.
  2.  It makes it easier to boost your brand, create a recognizable brand and sell your brand, by attracting your target audience’s attention. 
  3. The continuous increase in sharing content on social media has opened two golden doors of opportunity for businesses: 
    1. Social media is now the best way to reach your audience because it reaches more people for a lesser amount of money (more bang for your buck)
    2. It has enabled any business owner, no matter what budget allowance they have (including FREE) to gain exposure on a larger scale.

Let’s take a look at some amazing statistics:

  • Video promotion is 600% more effective than print and direct mail combined. (from HubSpot Research)
  • 60% of viewers visiting a website, will watch a video if available, before reading any text.
  • 80% of all internet traffic will be VIDEO by 2020.

If “a picture is worth a thousand words, then a video is worth at least 1.8 million words.” 

According to McQuivey’s Forrester study

Are you using video marketing in your business strategy?